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Ecotrail Wicklow has once again partnered with the Wicklow/Dublin uplands environmental initiative, Pure. Ecotrail is committed to minimise its environmental impact with action such as no single use plastic, sorting litter or promoting public transport to participants. The partnership between EcoTrail Wicklow and Pure is a major initiative that helps the event to look after the uplands and the various routes used on race day. The objective is to collaborate with Pure on litter picks and cleanups along the various trails used for EcoTrail Wicklow from Bray Seafront to Bray Head, Belmont, Sugarloaf, the Wicklow Way and all the way to Roundwood.
Pure (Protecting Uplands & Rural Environments) is an environmental project established to combat illegal dumping/fly-tipping in the Wicklow/Dublin uplands. Pure is a partnership project and the first of its kind in Ireland which incorporates statutory and non-statutory organisations, including Wicklow County Council, South Dublin County Council, Dun Laoghaire Rathdown County Council, Coillte, National Parks & Wildlife Service, and the Wicklow Uplands Council. Funded by the Department of Environment, Climate and Communications, Pure was established to combat illegal dumping/fly-tipping in the Wicklow/Dublin Uplands and was officially launched in September 2006.
Ian Davis, Pure Director, commented: ‘Pure are delighted to be working with Wicklow Tourism and the Ecotrail Team. It’s extremely important that both participants and spectators see the county of Wicklow, pure, clean, and pristine, the way it should be, and this collaboration will ensure that there is no unsightly litter or dumping tarnishing the ‘Garden of Ireland’.
In the photo: Ian Davis - manager of Pure Project & Nicola Cleary - EcoTrail Wicklow up at JB Malone memorial on the 80km route of EcoTrail Wicklow.