Pure & EcoTrail Wicklow PARTNER FOR A LITTER FREE RACE DAY!

EcoTrail Wicklow is committed to a minimising its environmental impact with actions such as no single use plastic, sorting litter and promotion of public transport to participants. Their partnership with Pure is a major initiative that helps the event to look after the uplands and the various routes used on race day.  The objective is to collaborate with Pure on litter picks and clean-ups along the trails used for the race from Bray Seafront to Bray Head, Belmont, Sugarloaf, The Wicklow Way and all the way to Roundwood.   

EcoTrail Wicklow Marshals also take on the role of litter pickers on the day of the race to ensure the route is clean and pristine for the runners. Any runner seen littering will be disqualified as it goes against the ethos of Ecotrail.  

Pure (Protecting Uplands & Rural Environments) is an environmental project established to combat illegal dumping/fly-tipping in the Wicklow/Dublin uplands. Pure is a partnership project and the first of its kind in Ireland which incorporates statutory and non-statutory organisations, including Wicklow County Council, South Dublin County Council, Dun Laoghaire Rathdown County Council, Coillte, National Parks & Wildlife Service, and the Wicklow Uplands Council. Funded by the Department of Environment, Climate and Communications, Pure was established to combat illegal dumping/fly-tipping in the Wicklow/Dublin Uplands and was officially launched in September 2006. Ian Davis, Pure Director, commented: ‘Pure are delighted to be working with Wicklow Tourism and the Ecotrail Team. It’s extremely important that both participants and spectators see the county of Wicklow, pure, clean, and pristine,the way it should be, and this collaboration will ensure that there is no unsightly litter or dumping tarnishing the ‘Garden of Ireland’.

In the photo: Ian Davis - manager of Pure Project, Tommy – Bear Events & Nicola Cleary - EcoTrail Wicklow at Ballyremon Commons – part of the 47km and 80km route.