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Ecotrail Wicklow partners with PURE to Clean Up The Uplands

Ecotrail Wicklow has partnered with the Wicklow/Dublin uplands environmental project, Pure (Protecting Uplands & Rural Environments).  Ecotrail is committed to reducing litter, minimise environmental impact and promote public transport and are collaborating with Pure on litter picks and cleanups of all the running routes prior to start day. 


Pure (Protecting Uplands & Rural Environments) is an environmental project established to combat the increase of illegal dumping/fly-tipping in the Wicklow/Dublin uplands

The Pure Project is a partnership project and the first of its kind in Ireland which incorporates statutory and non-statutory organisations, including; Wicklow County Council, Dun Laoghaire Rathdown County Council, South Dublin County Council, Coillte, National Parks & Wildlife Service, and the Wicklow Uplands Council. Funded by Department of Communications, Climate Action and Environment Pure was established to combat illegal dumping/fly-tipping in the Wicklow/Dublin Uplands. The project was officially launched in September 2006.

Ian Davis, Pure Director, commented:
‘This is the first time that this prestigious running event will be held in Ireland and Pure are delighted to be working with Wicklow Tourism and the Ecotrail Team.  It’s extremely important that both participants and spectators see the county of Wicklow, pure and pristine, the way it should be, and this collaboration will ensure that there is no unsightly litter and dumping tarnishing the ‘Garden of Ireland’. 

‘Partnering with Pure is a perfect fit for Ecotrail Wicklow, and over the next few weeks and months, we will organise a series of litter picking mornings’ adds Fred Verdier from Wicklow County Tourism.  ‘Embracing the Ecotrail concepts offers a fantastic opportunity to look after our Wicklow trails.  We are committed to prepare our routes prior our event in September, but also maintain our efforts throughout the year.’ 

For more info on Pure, go to

Ecotrail Wicklow and Pure Project cleaning up at the foothills of the Sugarloaf in Wicklow